“You can’t measure what we do.”
It’s a common expression heard during our initial planning interviews. Program managers that seek to influence the attitudes, beliefs, and behaviors of program participants often are frustrated by the challenge of reporting on the progress they are making – especially when they have to develop their own assessment tools.
Rather than debating the validity of the entire measurement enterprise with program managers, consider asking a simple question about their impact on program participants: “Do some individuals get more benefit from your program than others?”
By having the program manager confirm the notion of outcome ordering, the ordinal level of measurement subtly is introduced and the measurement process can begin to take shape.
For more details on the development of customized assessment tools, please contact us today.